INSIGHT:
TUI's office in Karlsfeld, Germany is just like TUI's Munich office, but locals go to the big city to book their travels.

IDEA:
To promote a travel agency at their doorstep, we addressed the people of Karlsfeld with an intimate direct mail campaign. To separate ourselves from junk, we sent out unique, handwritten postcards via airmail from TUI’s highlighted travel destinations. The postcards doubled as vouchers and were mailed to the doorstep of customers who had previously booked vacations at the big city branch.